Beard brand

Beard brand

Why a beard brand is needed?

How do people perceive it?

In his history, he repeatedly experienced persecutions, and then the return of interest in it. And today – after decades of oblivion – the beard brand once again comes into fashion.

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What do women think about beard brand?

There are studies in which it is claimed that women are crazy about the vegetation on the face of men. Some authors even consider that the beard brand is a notable dignity of the applicant in hiring, which affects not only women but also male personnel officers: psychologists showed to the 228 personnel managers the photographs of 6 male persons, some of whom were decorated with a beard brand, and in The result was found out that the beard is associated with physical attractiveness, vivid personal qualities, competence and confidence.

So it is better: with or without a beard brand?

However, other studies deny the attractiveness of the beard brand, proving that the sexiest man – clean-shaven. A peculiar compromise between the two is the work of scientists-ethologists, in which the beard brand and its absence are associated with two different types of male attractiveness:
abundant vegetation on the face causes a stronger interest in women for its owner, but at the same time is associated with aggression and the desire for domination;
the absence of a beard brand is recognized as a sign of social maturity, wisdom, and willingness to care – a clean-shaven man is subconsciously perceived by a woman as a good spouse and father.